Time Frame Productions travelled to Botswana to produce this insert with TOMS who have partnered with National Geographic to support their work on the Big Cats Initiative. TOMS chief animal lover; Heather Mycoskie visited Botswana to meet Derek and Beverly Joubert, co-founders of the Big Cats Initiative. TOMS have launched a product line, which aims to combat a phenomenon that is not widely discussed; the decline of the lion population due to hunting, the bone trade and habitat loss. Proceeds from the initiative will be going to the protection of Big Cats as part of the TOMS Animal Initiative. This captivating mission to ensure that the pride of the African Savannah is here for future generations was produced by Vanessa Yelseth of Time Frame.